Effective Date: 27 May 2026
Lifeyear OÜ ("we", "our", "us") respects your privacy and is committed to protecting personal data processed through our public website, available at www.lifeyear.com (the "Website").
This Privacy Policy explains how we process personal data when you visit or interact with the Website.
This Privacy Policy does not apply to Lifeyear OÜ's services or products. Separate privacy policies will apply to those services and will be provided where relevant.
This Policy is prepared in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation) and applicable data protection law.
Lifeyear OÜ determines the purposes and means of processing personal data collected through the Website.
If you have concerns about how your data is handled, you can raise them with the Estonian Data Protection Inspectorate (AKI) at www.aki.ee or, if you are in the UK, the Information Commissioner's Office (ICO) at www.ico.org.uk.
When you use the Website, we may process the following personal data:
We do not intend to collect special category personal data through the Website.
We also collect anonymous, aggregate website usage statistics via Plausible Analytics. This data is not personal data and is not linked to any individual; it is disclosed separately under Cookies and Analytics below.
Personal data collected through the Website is processed for the following purposes:
We process personal data on the following legal bases under GDPR:
Where processing is based on consent, you may withdraw that consent at any time by contacting us at info@lifeyear.com.
The Website does not use analytics, tracking, or marketing cookies. Only cookies that are strictly necessary for the operation and security of the Website may be used.
We use Plausible Analytics, a privacy-focused analytics service provided by Plausible Insights OÜ, to understand how the Website is used. Plausible acts as our data processor and does not use cookies, does not collect or store personal data, and does not create persistent identifiers or track visitors across websites or over time. It records only aggregated, anonymous statistics, such as page views, referring sites, and approximate country, and all analytics data is processed and stored on servers within the European Union. Because no cookies are stored on your device and no personal data is collected, no consent is required; this processing relies on our legitimate interests (Article 6(1)(f) GDPR) in understanding and improving the Website.
Personal data is processed only for the purposes described in this Privacy Policy.
Personal data may be disclosed where necessary to operate and secure the Website or where required by law. Personal data is processed within the European Economic Area and the United Kingdom.
Personal data is retained only for as long as necessary for the purposes for which it was collected, including responding to enquiries and managing follow-up communications, unless a longer retention period is required by law.
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.
Under GDPR, you have the right to:
Requests may be submitted to info@lifeyear.com and will be handled in accordance with applicable data protection law.
We do not intend to process data of underage individuals. We follow applicable data protection requirements for the processing of children's personal data, where relevant.
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.